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GOOGLE PRIVACY POLICY

At the beginning of the month you may have been aware of the introduction of the Google privacy policy. There was much speculation and critics were warning that this could be the start of something unlawful. However, Google has only made things easier and more relevant for its customers.

The global giants got rid of nearly 60 privacy policies and changed it to one privacy policy that was easy to read and understand. This privacy policy would be followed over a range of products and services. The aim was to allow customers to have a more ‘streamlined experience’. The privacy policy is shorter concise and more easy to follow. So why is it being heavily criticised?

There has been much debate about the new privacy policy breaking EU guidelines and in recent days there has been uproar among customers in an attempt to sue Google. So what do these privacy policies consist of and why is there such a controversial debate over it. We have given you a basic understanding of the Google Privacy policy.

First they collect your information, including your browsing history and share this data across its platforms such as blogger. The most controversial aspect to this is they collect customers data, this includes personal data which some find a breach against law.

The aim for this was to get searches more specified to what you would like and relevant to your searches, hence why you would get targeted ads to specific things you may have browsed earlier that day.  This means good business for those advertising and to enhance the users experience by monitoring your habits. Remember they only share it with Google platforms, you have the ability to get more targeted advertisements to your interest saving you time to search. In a nutshell the Google algorithm collects your data and displays useful adverts that may be relevant to you.

SEO BECOMES IMPERATIVE FOR OPTIMUM CONVERSIONS

Now the question is that why SEO is important for getting the best conversions on the website?  A proper Search Engine optimization campaign does not only send targeted traffic to the website but also send the suitable traffic to the suitable page of the website.

Sometimes, people feel that they have a great looking website and they have also been able to get good keyword rankings but what they are not achieving on the website are the sales/conversions.

The reason could be the navigational structure of their website or the architectural issues with the website that is impacting the conversions of the website.

In order to get the best possible conversions one should keep these basic points in mind-:

1) The meta tags of the website is suitable for the kind of products selling on that website. With this the proper targeted traffic will come from the SERP to the suitable website page where visitor will get the information/ products or services he is looking for.

2) The navigational structure of the website has to be very user-friendly and should be able to enhance the user experience. The user must not get lost on the website.

3) The page on which the decision has to be made by the visitor- (whatever the decision be- to shop, to make bookings, to call, to subscribe for the newsletter, to shoot an enquiry etc.) has to properly optimized- in a way that everything is clear to the customer

4) Web analytics is very important to understand the user’s behavior on the website. All the Ecommerce website must have some kind of web analytics integrated so as to understand the bounce backs and page visits etc.

A website has to be built and optimized in a way so that the best possible conversions can be achieved.

WHY SEO WILL LIVE FOR EVER..

ORGANIC RANKINGS is and will always be very important for the searchers and good organic rankings will always drive excellent traffic to the website.

SEO starts with proper keyword research and analysis where the focus is to choose the correct words which describes the website’s products or services or any kind of information in the best possible way and hence the searcher can get to the most suitable website with convenience.

The second good thing about SEO is that it benefits the user experience on the website as well. A well optimized website for search engines will always have a meaningful content benefitting the user’s experience on the website

The website will be free from technical glitches, broken links and will be quick and easy to navigate. Not only that the website will be using proper web analytics (in order to understand bounce backs and customer’s behavior on the website and thereby eliminating the problems).

Along with the content, videos and images are also optimized and hence the website becomes easy to upload and access required information.

A well optimized website will adhere to proper accessibility standards and will be developed using a proper content management system.

 So it is not only the owner of the website who makes money by optimizing his/her website but there are many advantages from a user point of view as well. A well optimized website enhances the user’s experience on the website by a large extent and hence I can assure you that SEO will stay and live forever in the World Wide Web.

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GETTING A WEB-DO

Everything that you can see in your everyday life is all webbed now-a-days. Every commercial activity you do from buying, selling, fetching status, getting quotations, best deals to acquiring any information that you need for anything can be easily obtained via the web.

We all are influenced and associated with websites invariably. We need them for details, deliberations and deliverables in the modern day communication system.  All businesses rely on the grand network of networks for almost everything they do today.

No matter what business you are in, you need to drape it up in different attires, web offers today. That only makes your business alive and civilized, as what is perceived by many today. Your prospective customers are the first one to ask you about your website. They need it to know whether you are with time, how authentic you are and have you got any plans for future. Getting a web do by a good web development company is the best way you can get for your business braced with.

THE IMPORTANCE OF SMO FOR YOUR BUSINESS.

As online marketing specialists we understand the importance of social media to brands and companies. With it being Social Media Week, this article outlines the importance of Social Media Optimisation and some basic tips to help your brand/company.

Social media networking is growing and it is more important than ever to have your brand/company on social networking platforms. Social Media Optimisation is an effective marketing solution to get your brand out there directly to the customer allowing them to engage with you. Being in direct contact with customers and potential customers allows them to feel you are accessible and allows them to be in the loop about your company and industry.

The importance of SMO for your business.

As the internet is constantly developing it is important to understand the needs of the consumers. By having a presence on social media platforms, you can see customer’s thoughts and opinions about your company /brand. It is not only good for market research but a great of getting your brand out there to these consumers and understands their needs and thoughts and what you might be missing out on. By doing SMO you have the ability to capitalise on the traffic that will come to your online store; SMO can bring in more targeted traffic if done effectively.  SEO and SMO coincide with one another and if one has a good marketing budget it is always important to undertake a full SMO campaign. The SMO will have a detailed outline of the strategy you will implement who your target audience is what the purpose if of you SMO campaign and also what your expecting to achieve out of this.

By doing SEO and SMO you are getting traffic from various routes helping with brand awareness and potential sales. Social media platforms are ever growing, the most used are You Tube, Facebook Twitter, Google + and Linked In. Blogging is also a great way of networking and good for SEO content. 

Tips and Tricks
Facebook; 
Welcome page, this will entice users to come and visit your Facebook page by having a powerful welcome page, explaining who you are and giving off the correct brand image for your company.
You can Link your online store to your Facebook page. There are many applications that help get your homepage and website on your Facebook page.

Twitter;
Make it short and concise
Do not make it repetitive
Tweet several times a day

All Social Media platforms;
Quantity and quality of content. Constantly update your social media accounts with the correct content, provide users with fresh information about your company and industry, this will allow them to know more about your business.
Remember who you are targeting. Make content relevant to these customers and users.
Get your brand out there. Add social media icons to your website, email signatures, newsletter etc. the more people see it the more people will find you the more they can share with other friends and users.
Share links, articles, information about your company and industry.

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