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A great Web Development Company is the secret behind successful businesses online!

The internet today has grown to such proportions that it practically rules our life. In fact everything, from foods to fashion has been touched by it. The maximum impact it has had is on businesses. Anything, be it service or products can now be sold online. The credit for this goes to the endless marketing potential it carries.

Online marketing differs from the offline one, rather than going to people, you need to pull them to you. That’s why marketing tools like SEO play an important role.

A Web development company is one which provides you with the product and the allied services like SEO. Such companies are present all over the world and work on individual business websites. These websites are also designed keeping demography and specific needs in mind. An SEO company London, works on requirements of customers from UK or London, understanding its strategies and concepts well.

With the internet charting hitherto unknown paths, the growth of such businesses and their tools of marketing will continue to see an exponential growth in the future.

Google Places Is The Place To Be

Have you been in an area where you are looking for the local drycleaner, restaurant, café etc. You cannot find what you are looking for and aimlessly roaming the area, well the answer is Google places.

Google Places is very important not only for the person searching around the area but more importantly Google Places is extrememly important for local businesses. Imagine the vast amount of people in your area not knowing about your business and where you are located. Being on Google Places can turn this around allowing more people to know where you are and what you offer. Research says that 97 % of people search online for local business. Being on Google Places allows your customers to find you more easily and not miss any potential business you might have if you were not on Google places. It is important to stand out from other local businesses in your area.

Seting up a Google Places account is very effective, you will have a company overview showcasing your services  and products you provide.

You will be marked on your local map allowing customers to know where you are near and what local transport is nearby.

You also have the ability to add images to the Google Place account, upload images of your building/products.

It will display your contact information that is a great and easy way to get in contact with you for example a contact number, address, and opening hours will be displayed; this can further be enhanced by linking a website to your account so you get the competitive edge. If you have a powerful website displaying your services or products this can further entice customers to visit you. Customers can write a review about your business which can enhance your reputation.

Why not take a step further and optimise your Google places with specific keywords. Using certain keywords for your business can enhance your position on Google.

If you want to know more about Google Places, website development or optimisation contact us today for a free quote.

SOCIAL MEDIA – TIPS

We understand social media is constantly growing and businesses want more recognition through their social media networks.

This article outlines the different ways you can get more of a following base and likes through social media.

A need to be popular not only on Google through SEO by getting top positions is important but companies feel there is a great importance after SEO to be popular on Facebook and Twitter. Below we have outlined ways to get more followers and also more likes.

How to increase likes on Facebook 

Facebook advertisements

Ask questions on your Facebook – stir up discussions

Constantly update information- whether it in your industry or something you have a keen interest in –

Update the latest news about your company and what you are doing gives it a personal touch and allows customers to feel they know about your company

Interact with customers – comment on any messages or questions they may have asked.

Post pictures

Facebook activity should be daily

Ask friends to share your page amongst their friends. Join groups that you feel your customers will have similar interests to.

If you are still trying to get to grips with the new Facebook they have a guide on how to manage your Facebook pagehttp://ads.ak.facebook.com/ads/FacebookAds/Pages_Product_Guide_022712.pdf

How to get more followers on Twitter -

Similar to above it is all about content and quality

Engage with your customers

Tweet more throughout the day peak time are during the daytime

Direct message follows with any promotions you have and also make it clear you are on Facebook as well.

There are many apps out there which can help you with twitter.

Write Questions get followers to retweet anything you have said

Write about anything trending, using # for topics

Follow those who have a similar interest or are within same industry

Follow Friday #ff showing why you should follow the user.

Thank users who follow you with a mention and others will see this and think to follow you as well.

KICK-START YOUR NEW WEBSITE!

There are few things that you do immediately with a website gone online. You would like to make it prominently visible to your audience and gather response from it. You would like it to lead your branding propositions. Most importantly you’d like it to generate leads for your business.

Well that’s something that requires a proper planning and expert handling by your web development company. When you are trying to approach your target audience against a global online competition it needs a proper analysis of your business type, the profile, product line-up, limitations, strengths and other entities that represents your worth.

All this goes-in while considering a plan for online marketing of your business. The SEO strategy and its implementation decide how effective it’s going to be.

Only if all your things are in a proper order and on schedule you get better results. SEO Company London provides you with that much needed extra edge in making your online endeavours successful.

GOOGLE PRIVACY POLICY

At the beginning of the month you may have been aware of the introduction of the Google privacy policy. There was much speculation and critics were warning that this could be the start of something unlawful. However, Google has only made things easier and more relevant for its customers.

The global giants got rid of nearly 60 privacy policies and changed it to one privacy policy that was easy to read and understand. This privacy policy would be followed over a range of products and services. The aim was to allow customers to have a more ‘streamlined experience’. The privacy policy is shorter concise and more easy to follow. So why is it being heavily criticised?

There has been much debate about the new privacy policy breaking EU guidelines and in recent days there has been uproar among customers in an attempt to sue Google. So what do these privacy policies consist of and why is there such a controversial debate over it. We have given you a basic understanding of the Google Privacy policy.

First they collect your information, including your browsing history and share this data across its platforms such as blogger. The most controversial aspect to this is they collect customers data, this includes personal data which some find a breach against law.

The aim for this was to get searches more specified to what you would like and relevant to your searches, hence why you would get targeted ads to specific things you may have browsed earlier that day.  This means good business for those advertising and to enhance the users experience by monitoring your habits. Remember they only share it with Google platforms, you have the ability to get more targeted advertisements to your interest saving you time to search. In a nutshell the Google algorithm collects your data and displays useful adverts that may be relevant to you.

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