Blog | Kol Limited - Part 24
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Christmas Countdown – Increase Sales

It is that time of year again; Christmas is soon approaching with less than 8 weeks left. For retailers, this should be the busiest time of year. If you have a website and your online marketing is fully implemented sales should be on an increase. Retail ecommerce stores should take advantage season. We have a simple guide on how to boost your ecommerce sales. Take advantage this season and help boost sales with the following simple and effective methods.

Homepage

Remember, the homepage is the first point of access to your website. Not only should it be visually engaging, it should entice the customer to shop online and browse through your products. Homepage banners are a great way of attracting potential customers, design banners about your new collections, offers, and products you would like to upsell. Think about your target market, engage with them, and entice them through the homepage.

The homepage should look clean and simple. The layout is important; it should be easy to navigate so customers can go to the shopping basket with ease. Keep the homepage simple, do not overdo it with too many banners, products and information. Why not include some festive icons on your website, small changes to the design such as Christmas themed banners and icons can help entice the customer.

Product page

The products should be clearly labelled and have the correct description. The information is important so the customer can understand the product details, which can help entice the customer to buy. Simple aspects such as information can help increase your conversion rate.  Have images that will do justice to your products, high quality images are important for customers to view the details of your products.

Promotions

Have you thought about running a promotion? This is a great way of getting customers to shop on your retail store. Free delivery over a certain amount will entice the customer to shop more, to reach the specified free delivery charge.

Why not also give a promotional offer to have a certain percentage of the shopping basket. This is a great way of pushing sales on the website. Sending out newsletters with the promotional offer is an effective method to push the promotion to your potential customer base. You can also push these promotions to your customers on Facebook and Twitter. Take advantage of these social platforms where there is a large pool of customers you need to reach out to.

Increase your sales with these simple and effective methods. If you would like advances features to help customers to shop with ease going to the shopping basket without getting lost get in touch with us.

iPhone application development gaining significant popularity

With growing popularity of smart telephones and the verve of communication, the world has gone crazy after the artificial process dynamics, most commonly known as software and applications.

Appointing its significance in different walks of our lives these smart phone applications touches different facets of business, entertainment, utilities and more.

However, many app segments like Android, Blackberry and Windows find their place in noticeable manner; iPhone finds special mention in the world of mobile phone apps with its wide range and depth of offerings.

iPhone application development made its great contribution to the department by continuously injecting cream-of-the-crop variants of apps for your super hand-held device.

The iPhone app development experts in UK made it much more user-centric and business-oriented with their comprehensive and assertive concepts. This has increasingly been optimistic for different industry verticals and business types to step-up into the world of smart communication and reaches the new-age audience stronger and better.

A Web Design Company helps give you and your business a space of your own, online!

A Web Designer is someone that no one can do without. And confirming this, are the host of online retail, business and professional companies who use their services. A Web Design Company is therefore an important entity that can be partly credited with the success or failure of a website.

Web Designing is however not a simple function. It involves myriad functions, including design creation for a website, web development, coding and even handling back end functions such as browser compatibility. It is therefore important to find a good website development company, one that knows the current trends, has an up-to-date knowledge of various things and is able to handle every aspect of the design process.

Although the internet space is one without boundaries, it makes sense to get in touch with a local company for any website designing work that one may have. Web Development UK for example will be better able to understand and work on websites pertaining to local businesses. This is very important, considering the fact that a website is the only way you can show the world what you are and business signify, especially in the online space.

Get yourself a website that speaks your word!

A business website is the mirror of your work, your image and your aspirations. Well of course only if you think you still are in the club of smart entrepreneurs.

No wise businessman today would like to land up in a situation where he gives his prospects a wrong impression about his work and its quality. A recent survey made it very clear with its factual data that around 70% of clients (who use internet) today reach you after searching for your web credentials first through your website.

This is the time when out of these 70%, 10% of prospective clients make their mind of getting into a business deal with you and choose you over your close competitors.

Web development in UK has been dealing with such research programs and internet consumer analysis to reach the right product design for achieving better results.

KOL Limited is the premier web design company that follows these models and studies most compliantly to deliver its clients with great websites that speaks their word most prolifically.

THE IMPORTANCE OF RELEVANT & INFORMATIVE CONTENT ON THE WEBSITE

We all know that it is extremely important to have good/informative content on the website. When it comes to getting the website crawled & ranked by search engines, content has now become a key factor especially after penguin & panda updates.

So having good content on a website has become a very important factor but at the same time, it is imperative not to inject many keywords (keywords stuffing) and not to have a focus to write the content for search engine spiders. One must always have a meaningful content on the website so that it can be liked by the visitors of the website and search engines will definitely give credit for the same.

Good content on the website will also hold the visitor for a longer time as well & will cut down on the bounce back rates. If the bounce rate of your website is low, search engines appreciate that and rank your website higher in importance for a particular search term.

If you have good content on your website, you will get many good PR websites which will want to link back to yours. Also with a powerful content, you can create a very good linking structure within the website as well.

One must never underestimate the importance of informative & relevant content and must always make sure that the content is assessable to both search engines & the users in a way that it is logical and keep both interested.

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