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SEO and SMO is what it takes to crack the World Wide Web

The worldwide web is drawing millions and trillions of online surfers and shoppers. Last year alone £78 billion was the estimated value of the UK’s online retail market in 2012 and with it setting such a high barrier you would think it had reached its max, but 2013 is set to increase massively.

Whether it is just to check their emails or to purchase a ticket, the average consumer will also browse other sites and be distracted. Usually whilst checking Social media sites all users of the web are more intrigued to see what companies friends have used when purchasing the odd item on line. This is referred to as SMO- social media optimisation.

The main way we select the websites we chose to go on is through Search engines such as Google, which is why Search Engine optimization (SEO) is a massive part of online marketing. Most folks type in what they need the search engine to provide, for example dresses and it will show you the top ranked dress websites that are most visited. That then results in more hits and conversion for the results, which appear naturally it will mainly be for the sites on the first page.

How do you get onto to the first page of results?

Well certainly, there is a flaw to it being that simple to make your website on the first page and that is everyone else wants to be there too. The competition is very strong when contending to get the high spots and most companies decide to hire companies like ourselves to complete the SEO process for them. It is hard to know who to trust in this industry, as there are many cowboys, which is why you should always go by a company’s portfolio.

KOL Limited has helped direct traffic to our customers’ sites resulting in more hits and online conversions for them in several industries. Therefore, no matter what your site sells we have the perfect SEO campaign waiting for you.

Improve your brand visibility using Infographics or Data Visualizations

The rise of social media in recent years has imposed companies to broadcast their voice to their potential customers using several channels running online. The ultimate goal is to pass on the information to users and increase the chances of conversions. Few years back there were handful means of communication available to improve a brand’s visibility such as news papers, magazines, TV commercials, etc. But today scenario is something different. There are several channels of communication available and companies are trying hard to win the customers by using the best way to communicate and improve their web presence. Infographics or “Information” in the form of “Graphs” is the best or we can say the strongest method today to provide information to users in the form of some graphs or statics.

Why Infographics?

People don’t have much time today and our society is fast-paced. The increase in popularity of Infographics is due to the fact that these graphs are a great way to communicate large piece of information in short and with some creative touch. Most of us do not wish to visit a complete advertisement in news papers or magazines and to visit a complete website to get aware about the services offered by a business. In such cases these Infographs can play a major role as a user can easily gather information about a business or a service in few seconds. Also, the creativity involved in designing these is an important factor to win the game of Infographics. The more creative and eye catching your Infograph is the more attention it will gain by users. A study shows that an infograph can fetch more visits than a Tweet or a Facebook share. In all, it is a way to appeal wider audience and generate leads for a business.


 Best practices involved in designing an Infographic that speaks:

  • Create a flow chart or a blue print about the look and design of your graph.
  • Collect some statistics or facts about your business and refer these in your graph.
  • A case study included in an Infograph is beneficial to make it more interactive.
  • Keep it simple and easy to understand.
  • Include your business details in the footer of the graph which includes your brand and other contact details.
  • Use colourful and creative designs to make it more interactive.


It is best to create it with your own ideas and designs. There are several tools and software available to create Infographics or Data Visualizations to promote your brand like Visual.ly, Hohli.com, Daytum.com, and GapMinder. So, don’t wait and grab the opportunity to fetch more visitors for your business in a creative way using Infographics. For reference visit KOL Infographic

Facebook Graph Search – The third pillar

Facebook has launched a new feature (still in beta version) “Graph Search” on 15th January 2013 to allow users to filter through the posts, images, messages in a way that will transform complete user experience of using social networking sites, as claimed by company’s founder Mark Zuckerberg it is the third pillar of Facebook after timeline and news feed. Zuckerberg added that their new product is a completely new way for people to get information according to their search queries. The functionality is designed initially to let users to search four categories; people, images, interests and places, and this search will expand in coming days.

Initially the dynamics of Graph search involves answers to very specific queries like “Who are my friends in London?”, “photos of my friends taken in amusement parks”, “people who like cycling and from my home town” etc. It allows us to use natural language terms to quickly search through all the people, places, images listed in your network. Other information for a particular query will be delivered through Bing search engine which has a partnership with Facebook.

We all know size and influence of Facebook is huge, and industry experts claims that, this step of the company will be a threat to search leader Google and other social sharing sites such as Yelp. It is important to note that Facebook will not rely on back links or any other metric related to traditional search engines algorithms. It integrates the data from its own social circuit and renders results accordingly. For example if a user searches for “Hotels in London”, Google will render the best results according to their own algorithms based on number of back links or website structure. If same query is fired in “Graph Search”, Facebook will integrate data from the user’s social networks and render best results from the user’s network only. However, this is a two way situation for us as end users that what set of results are best for us; results from world wide web or results from our friends recommendations.

The big question revolving around is that users will migrate or change their searching from traditional search engines to “Graph search” which looks more trustworthy than traditional “Googling”. No doubt this is just the budding age for Facebook; it has to move a long way to capture the market.

Harness the power of selling through eCommerce to B2B

Business 2 Business online is now predicted to grow even more in 2013. Buyers of B2B also like to purchase online with efficiency and convenience, corporate buying is growing at a rapid pace online.

There is a large pressure for wholesalers to be able to sell online in an effective manner. Trade customer’s demand to experience what consumers currently experience when they shop online, quick, easy, and enjoyable purchasing. This can be done and has been a proven success.There is a keen interest in multi-channel selling over the last few years. Reselling, in one effective platform is very important for B2B.  Align your business online witht customers purchasing expectations.

Catalogue style websites have proved to be difficult for some, managing orders on the phone and having vast amounts of paper work is not an effective and reliable method of trading. Opting for a catalogue style website is not feasible for many industries as order management is difficult over the phone, and can be very time consuming for the business.

There are many B2B companies that would also want to branch out to the end customer, as a large proportion of sales can come direct to you. Some wholesalers wish to sell to the end customer, this is where some problems may occur. It needs to be clear what you want and expect. This balance needs to be well thought out and a clear business model needs to be in place. You do not want to upset existing trade customers nor ruin the balance between retailers and consumers. Think about price, advertising, and recognising your trade customers who may give a large proportion of business to you.

For those who wish to do b2b and b2c, a bespoke platform will work in your favour, looking for a website development company that can discuss your business model, but can replicate that in a ecommerce platform. Your b2b customers not only want to ensure they have easy access to purchase from you but to even see future ranges which you might have. You should have an online store that accommodates your business model and meet purchasing behaviours of your customers. Ecommerce is a very efficient way of selling and is the way forward.

Whether you are looking to do b2b alone or as well as b2c, these solutions can be catered to your needs. Have one common admin panel where you do not need to constantly add to different channels; it is important and very effective to have one common admin panel updating the products and stock levels automatically.

·         Pre order system.

·         Back order system

·         Epos system head to exhibitions, why not have a quick way handle your orders and many more.

·         Support integration of Sage, Sap, play.com, Ebay, Amazon etc.

No matter your business model and your needs our bespoke solutions can help you sell efficiently online, minimising paper work and allowing you to sell quickly 24/7 .

Tablet commerce increases internet sales

In the last few months, we have seen the approach change for larger companies and brands when it comes to technology. They are not only focusing on sales from M commerce anymore, they are also focusing on informative editorial and informative experiences, this helps with brand and product awareness. The media world is constantly evolving and customers thrive for the latest information and trends, an area that is unmarked for many brands. There are throusands of online stores, competiting for sales not only through their website but also their physical store. It is important for any company selling online to keep on top of technology and ensure they are selling through all these areas.

Mobile shopping has changed since it first launched, M commerce has fast grown, and large companies have already conquered the m commerce market. Companies such as Asos, Debenhams are now providing informative, magazine style experiences to help with their branding and positioning online. Mobile shopping has been around for a long time and with the increase in Tablet usage and browsing, online companies need to ensure they are not missing such a crucial part of selling online. There has been 8% increase in sales on Tablets, are you missing out on the potential market?

Tablets are quick and fun to browse on; customers enjoy the experience they have whilst shopping on tablets. People now look for fast information quickly on the World Wide Web, this is where Tablets main purpose is for. The tablet is a more convenient option now to not only browse and find information but to also shop on.

Companies have established and launched savvy apps in the previous years to capitalise on the ecommerce market. If you have a retail website, it is important to expand to M commerce and Tablet commerce.

The Adobe digital index has found that the Tablet has grown ten times faster than that of the smartphone within the two-year period when they were introduced. Tablet commerce is important for any retail business in the current market as it is important to sell on all areas of the internet and make sure you are not missing out on sales. This is also important for branding and marketing.

It has been predicted that by the end of 2013, Tablet commerce will share 10 % of all internet sales. If you would like to know more about T commerce, call us today and see how we can help you.

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