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Facebook Graph Search – The third pillar

Facebook has launched a new feature (still in beta version) “Graph Search” on 15th January 2013 to allow users to filter through the posts, images, messages in a way that will transform complete user experience of using social networking sites, as claimed by company’s founder Mark Zuckerberg it is the third pillar of Facebook after timeline and news feed. Zuckerberg added that their new product is a completely new way for people to get information according to their search queries. The functionality is designed initially to let users to search four categories; people, images, interests and places, and this search will expand in coming days.

Initially the dynamics of Graph search involves answers to very specific queries like “Who are my friends in London?”, “photos of my friends taken in amusement parks”, “people who like cycling and from my home town” etc. It allows us to use natural language terms to quickly search through all the people, places, images listed in your network. Other information for a particular query will be delivered through Bing search engine which has a partnership with Facebook.

We all know size and influence of Facebook is huge, and industry experts claims that, this step of the company will be a threat to search leader Google and other social sharing sites such as Yelp. It is important to note that Facebook will not rely on back links or any other metric related to traditional search engines algorithms. It integrates the data from its own social circuit and renders results accordingly. For example if a user searches for “Hotels in London”, Google will render the best results according to their own algorithms based on number of back links or website structure. If same query is fired in “Graph Search”, Facebook will integrate data from the user’s social networks and render best results from the user’s network only. However, this is a two way situation for us as end users that what set of results are best for us; results from world wide web or results from our friends recommendations.

The big question revolving around is that users will migrate or change their searching from traditional search engines to “Graph search” which looks more trustworthy than traditional “Googling”. No doubt this is just the budding age for Facebook; it has to move a long way to capture the market.

Harness the power of selling through eCommerce to B2B

Business 2 Business online is now predicted to grow even more in 2013. Buyers of B2B also like to purchase online with efficiency and convenience, corporate buying is growing at a rapid pace online.

There is a large pressure for wholesalers to be able to sell online in an effective manner. Trade customer’s demand to experience what consumers currently experience when they shop online, quick, easy, and enjoyable purchasing. This can be done and has been a proven success.There is a keen interest in multi-channel selling over the last few years. Reselling, in one effective platform is very important for B2B.  Align your business online witht customers purchasing expectations.

Catalogue style websites have proved to be difficult for some, managing orders on the phone and having vast amounts of paper work is not an effective and reliable method of trading. Opting for a catalogue style website is not feasible for many industries as order management is difficult over the phone, and can be very time consuming for the business.

There are many B2B companies that would also want to branch out to the end customer, as a large proportion of sales can come direct to you. Some wholesalers wish to sell to the end customer, this is where some problems may occur. It needs to be clear what you want and expect. This balance needs to be well thought out and a clear business model needs to be in place. You do not want to upset existing trade customers nor ruin the balance between retailers and consumers. Think about price, advertising, and recognising your trade customers who may give a large proportion of business to you.

For those who wish to do b2b and b2c, a bespoke platform will work in your favour, looking for a website development company that can discuss your business model, but can replicate that in a ecommerce platform. Your b2b customers not only want to ensure they have easy access to purchase from you but to even see future ranges which you might have. You should have an online store that accommodates your business model and meet purchasing behaviours of your customers. Ecommerce is a very efficient way of selling and is the way forward.

Whether you are looking to do b2b alone or as well as b2c, these solutions can be catered to your needs. Have one common admin panel where you do not need to constantly add to different channels; it is important and very effective to have one common admin panel updating the products and stock levels automatically.

·         Pre order system.

·         Back order system

·         Epos system head to exhibitions, why not have a quick way handle your orders and many more.

·         Support integration of Sage, Sap, play.com, Ebay, Amazon etc.

No matter your business model and your needs our bespoke solutions can help you sell efficiently online, minimising paper work and allowing you to sell quickly 24/7 .

Tablet commerce increases internet sales

In the last few months, we have seen the approach change for larger companies and brands when it comes to technology. They are not only focusing on sales from M commerce anymore, they are also focusing on informative editorial and informative experiences, this helps with brand and product awareness. The media world is constantly evolving and customers thrive for the latest information and trends, an area that is unmarked for many brands. There are throusands of online stores, competiting for sales not only through their website but also their physical store. It is important for any company selling online to keep on top of technology and ensure they are selling through all these areas.

Mobile shopping has changed since it first launched, M commerce has fast grown, and large companies have already conquered the m commerce market. Companies such as Asos, Debenhams are now providing informative, magazine style experiences to help with their branding and positioning online. Mobile shopping has been around for a long time and with the increase in Tablet usage and browsing, online companies need to ensure they are not missing such a crucial part of selling online. There has been 8% increase in sales on Tablets, are you missing out on the potential market?

Tablets are quick and fun to browse on; customers enjoy the experience they have whilst shopping on tablets. People now look for fast information quickly on the World Wide Web, this is where Tablets main purpose is for. The tablet is a more convenient option now to not only browse and find information but to also shop on.

Companies have established and launched savvy apps in the previous years to capitalise on the ecommerce market. If you have a retail website, it is important to expand to M commerce and Tablet commerce.

The Adobe digital index has found that the Tablet has grown ten times faster than that of the smartphone within the two-year period when they were introduced. Tablet commerce is important for any retail business in the current market as it is important to sell on all areas of the internet and make sure you are not missing out on sales. This is also important for branding and marketing.

It has been predicted that by the end of 2013, Tablet commerce will share 10 % of all internet sales. If you would like to know more about T commerce, call us today and see how we can help you.

Facebook fan page optimization – How, what and Why?

According to latest stats there are many companies who are using Facebook fan page as an integral part of their social media campaign. But, what elements help a Facebook fan page to generate large followings and what can brands do to manipulate the success of other brands using the same medium? I have listed some specific elements that are suggested by industry experts and have helped create fan pages with large, engaged, followings.

  1. Fan Pages are very easily indexed in the search engines. People who are not using Facebook can still see your Facebook fan page in search results.
  2. The most basic and important step for getting into the world of social media is to create a best name for your Facebook fan page. You are representing your brand here so it is required to create a great fan page name to showcase your brand’s strength.
  3. When you get minimum 25 likes for your fan page, Facebook gives you a utility to create a unique URL for your fan page. This is also vital step in the process as the URL will be a key factor in ranking your fan page in search results so use it wisely.
  4. Facebook offers a great utility to use your targeted key phrases to place on your fan page. It is similar to On-Page optimization of a website like using Title tag, Meta Description, etc. In SEO Title you can use your brand name to place on the fan page and in description you can use the best description that describes your business. It is important to note that in description field do not stuff the keywords, use it in a natural fashion. Refer below image from our fan page for the same.

  1. If you are optimizing your fan for local market, it is suggested to include all the contact details such as address, contact numbers, etc. in the fan page to improve the local visibility.
  2. As we said above, your fan page is like your business website and it requires same On-Page and Off-Page factors to go hands in hand. It is suggested to get some good back links for y our fan page to improve the brand reputation. Always include your fan page URL in the blogs you are writing or any other social site you are getting involved with.
  3. Creating a fan page and optimizing it is not the end. It is required to be active on the fan page consistently. You should update the status couple of times in a single day and share your work, experience, updates, etc. regularly. Social sharing is crucial at this stage.
  4. Get involved with other fan pages of same niche. This is an era of network building so the strong network wins. Engage socially with other businesses and like their pages. This will help in getting a like back to your fan page and if you like other pages than your page will get status updates of others from news feed.
  5. You can update your status with the offers you are planning so that potential customers can get the information regarding that and will contact you. It is a great source to communicate with your customers and get some business out of it. You can also post some contests or quiz on this page to increase the engagement.

So, as a conclusion we would like to say that 2013 is coming and the year will be more competitive and as compared to past. It is high time to pull your socks up and get involved with social engagement to generate some good traffic for your business.

iPhone Applications has made world go crazy!

Have you heard of the TureCaller app? The app helps you get all the details of the unknown caller in just a matter of few seconds. Siri? No idea? It’s the iPhone application that has blown the world by its amazing responsive features that let you command different things like texting, calling etc. on your phone using your voice.

SoundHound, Sonar, Draw Somethingand more – all these apps have changed the world by generations in a matter of a couple of years!

iPhone application Development takes all the credit of helping world meet great application technology without which their $1000 device would be nothing but an expensive accessory.

iPhone app developers from all over the world have given the power to mobile telephony in not just one but all the functionally significant verticals.

With its prominent global presence and commercially viable features it registers a distinguished role across categories like software, websites, apps and games –conforming to the latest feature enablement of the super device.

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