Contact Us020 3371 0101

Tablet commerce increases internet sales

In the last few months, we have seen the approach change for larger companies and brands when it comes to technology. They are not only focusing on sales from M commerce anymore, they are also focusing on informative editorial and informative experiences, this helps with brand and product awareness. The media world is constantly evolving and customers thrive for the latest information and trends, an area that is unmarked for many brands. There are throusands of online stores, competiting for sales not only through their website but also their physical store. It is important for any company selling online to keep on top of technology and ensure they are selling through all these areas.

Mobile shopping has changed since it first launched, M commerce has fast grown, and large companies have already conquered the m commerce market. Companies such as Asos, Debenhams are now providing informative, magazine style experiences to help with their branding and positioning online. Mobile shopping has been around for a long time and with the increase in Tablet usage and browsing, online companies need to ensure they are not missing such a crucial part of selling online. There has been 8% increase in sales on Tablets, are you missing out on the potential market?

Tablets are quick and fun to browse on; customers enjoy the experience they have whilst shopping on tablets. People now look for fast information quickly on the World Wide Web, this is where Tablets main purpose is for. The tablet is a more convenient option now to not only browse and find information but to also shop on.

Companies have established and launched savvy apps in the previous years to capitalise on the ecommerce market. If you have a retail website, it is important to expand to M commerce and Tablet commerce.

The Adobe digital index has found that the Tablet has grown ten times faster than that of the smartphone within the two-year period when they were introduced. Tablet commerce is important for any retail business in the current market as it is important to sell on all areas of the internet and make sure you are not missing out on sales. This is also important for branding and marketing.

It has been predicted that by the end of 2013, Tablet commerce will share 10 % of all internet sales. If you would like to know more about T commerce, call us today and see how we can help you.

Facebook fan page optimization – How, what and Why?

According to latest stats there are many companies who are using Facebook fan page as an integral part of their social media campaign. But, what elements help a Facebook fan page to generate large followings and what can brands do to manipulate the success of other brands using the same medium? I have listed some specific elements that are suggested by industry experts and have helped create fan pages with large, engaged, followings.

  1. Fan Pages are very easily indexed in the search engines. People who are not using Facebook can still see your Facebook fan page in search results.
  2. The most basic and important step for getting into the world of social media is to create a best name for your Facebook fan page. You are representing your brand here so it is required to create a great fan page name to showcase your brand’s strength.
  3. When you get minimum 25 likes for your fan page, Facebook gives you a utility to create a unique URL for your fan page. This is also vital step in the process as the URL will be a key factor in ranking your fan page in search results so use it wisely.
  4. Facebook offers a great utility to use your targeted key phrases to place on your fan page. It is similar to On-Page optimization of a website like using Title tag, Meta Description, etc. In SEO Title you can use your brand name to place on the fan page and in description you can use the best description that describes your business. It is important to note that in description field do not stuff the keywords, use it in a natural fashion. Refer below image from our fan page for the same.

  1. If you are optimizing your fan for local market, it is suggested to include all the contact details such as address, contact numbers, etc. in the fan page to improve the local visibility.
  2. As we said above, your fan page is like your business website and it requires same On-Page and Off-Page factors to go hands in hand. It is suggested to get some good back links for y our fan page to improve the brand reputation. Always include your fan page URL in the blogs you are writing or any other social site you are getting involved with.
  3. Creating a fan page and optimizing it is not the end. It is required to be active on the fan page consistently. You should update the status couple of times in a single day and share your work, experience, updates, etc. regularly. Social sharing is crucial at this stage.
  4. Get involved with other fan pages of same niche. This is an era of network building so the strong network wins. Engage socially with other businesses and like their pages. This will help in getting a like back to your fan page and if you like other pages than your page will get status updates of others from news feed.
  5. You can update your status with the offers you are planning so that potential customers can get the information regarding that and will contact you. It is a great source to communicate with your customers and get some business out of it. You can also post some contests or quiz on this page to increase the engagement.

So, as a conclusion we would like to say that 2013 is coming and the year will be more competitive and as compared to past. It is high time to pull your socks up and get involved with social engagement to generate some good traffic for your business.

iPhone Applications has made world go crazy!

Have you heard of the TureCaller app? The app helps you get all the details of the unknown caller in just a matter of few seconds. Siri? No idea? It’s the iPhone application that has blown the world by its amazing responsive features that let you command different things like texting, calling etc. on your phone using your voice.

SoundHound, Sonar, Draw Somethingand more – all these apps have changed the world by generations in a matter of a couple of years!

iPhone application Development takes all the credit of helping world meet great application technology without which their $1000 device would be nothing but an expensive accessory.

iPhone app developers from all over the world have given the power to mobile telephony in not just one but all the functionally significant verticals.

With its prominent global presence and commercially viable features it registers a distinguished role across categories like software, websites, apps and games –conforming to the latest feature enablement of the super device.

Importance of Customer Service Online

When you think of customer service, you might think of the service you receive when entering a store. The service a sales representative offers, ‘hello, can I help you with anything?’ Many of us may ignore this question but we understand that if we need help there is someone who can assist us with our needs.

Those who own an online business need to understand that customer service can also be provided online. Customer service is equally important for online stores, and with the growing understanding of service and sales, customers expect a high standard of service to be provided to them.

When looking at an Ecommerce website, many online stores miss the basic elements of customer service. However, in today’s market it is important to have great customer services, not only for the customer but also for the company.

Loyalty:

Customer service is extremely important for any business online or physical. It allows customers to find what they are looking for, have their questions answered, and feel at ease whilst shopping. This will allow customers to come back shopping for your products, which should be every businesses goal. Customers who receive great services will also mention this to friends and family, a huge pool of potential customers.

Reputation:

High quality of service can help build your reputation amongst your customers. You will stand out from your competitors, and customers will want to come back. Reputation is important to build any business or brand.

Sales

The ultimate goal is to increase sales, and customer service can certainly help this. If you have loyal customers, answer their queries this will lead to sale.

Customer Service for Online stores

The reasons are clean on how it can help a company but how do you provide exceptional customer service online?

1)     Readily available contact information –

It is important to have this information on hand , for example on the header. Therefore, if a customer is looking at a product and is having a problem purchasing they can easily call you.

Have a contact us section, this should have an email address, a contact number, opening times all the relevant information a customer needs to get in contact with you.

2)     Customer feedback

Customer review is a great way of customers to be able to communicate with you about your services and how you can improve your service. This can help build your reputation and customer satisfaction.

3)     Enquiry form

This is a great way of customers to enquire directly with you, without having to go their email outbox.  This is efficient customer service, which can help you address the issues and for your customers to navigate on your website easily.

4)     Chat

An advance option for customer service is to have a live chat option. This allows you to handle the questions directly and quickly. This can drive the sales more quickly and help them if they are having issues on the website. This is  great way of offering exceptional customer service.

5)     FAQ section, informative pages.

This is great for questions that constantly arise, without you having to answer emails or calls which address the same problems. This saves time and is more efficient for the customer as they can have their questions answered quickly.

Clearly label shipping and returns policy so customers understand the policy and charges. It is important to have informative pages such as this so customers can read. This will save you time answering these questions and make it more easy for the customer to purchase.

6)     Social media usage

Customers usually go on social network sites such as Twitter and Facebook to ask questions. This allows you to answer them directly and is a great way of engaging customers. If you offer great service through these platforms, potential customers will be able to see how efficient an friendly your company is which can once again help build reputation and loyalty.

Following this guide, you will be able to offer great customer services to your potential customers.

Christmas Countdown – Increase Sales

It is that time of year again; Christmas is soon approaching with less than 8 weeks left. For retailers, this should be the busiest time of year. If you have a website and your online marketing is fully implemented sales should be on an increase. Retail ecommerce stores should take advantage season. We have a simple guide on how to boost your ecommerce sales. Take advantage this season and help boost sales with the following simple and effective methods.

Homepage

Remember, the homepage is the first point of access to your website. Not only should it be visually engaging, it should entice the customer to shop online and browse through your products. Homepage banners are a great way of attracting potential customers, design banners about your new collections, offers, and products you would like to upsell. Think about your target market, engage with them, and entice them through the homepage.

The homepage should look clean and simple. The layout is important; it should be easy to navigate so customers can go to the shopping basket with ease. Keep the homepage simple, do not overdo it with too many banners, products and information. Why not include some festive icons on your website, small changes to the design such as Christmas themed banners and icons can help entice the customer.

Product page

The products should be clearly labelled and have the correct description. The information is important so the customer can understand the product details, which can help entice the customer to buy. Simple aspects such as information can help increase your conversion rate.  Have images that will do justice to your products, high quality images are important for customers to view the details of your products.

Promotions

Have you thought about running a promotion? This is a great way of getting customers to shop on your retail store. Free delivery over a certain amount will entice the customer to shop more, to reach the specified free delivery charge.

Why not also give a promotional offer to have a certain percentage of the shopping basket. This is a great way of pushing sales on the website. Sending out newsletters with the promotional offer is an effective method to push the promotion to your potential customer base. You can also push these promotions to your customers on Facebook and Twitter. Take advantage of these social platforms where there is a large pool of customers you need to reach out to.

Increase your sales with these simple and effective methods. If you would like advances features to help customers to shop with ease going to the shopping basket without getting lost get in touch with us.

FILL IN THE FORM BELOW AND WE WILL GET BACK TO YOU VERY SHORTLY.

Name
Company
Email
Phone
 
get a quote