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A brief overview of the key trends to follow for 2013

There are many new trends, which been introduced daily in the Ecommerce industry by different companies, businesses, media etc. Everyone follows the new and unique trends to compete and raise the barrier for their opposition. They want their businesses to remain on the top and the best in its league, so continuously strive to outsmart their rivals by using the latest and greatest trends.

When it comes to the latest and fresh digital marketing trends, various compulsory ones need to be followed and maintained. Of course following all the newest trends that will arise is not easy especially if you want to do it correctly, it needs dedication.

We have listed some of the most important Ecommerce and digital marketing trends that you need to know and use to help make your business that little bit more successful.

-          One of the most imperative trends of 2013 is the importance of social media. It will surely increase furthermore as many Ecommerce businesses worldwide have noticed the huge impact it has on businesses.

To get maximum out of social media, every online business associate must interact with their customers through all their social media channels, building a strong and professional profile on sites such as Twitter, Facebook and LinkedIn, (the main few) so that their customers can familiarise themselves with the company.

-          Personalisation plays a huge part in the trends this year, as Ecommerce businesses ideally prefer tailored, bespoke digital services.

You must make things easier and more enjoyable for your customers when the visit your site, so that they can easily find and purchase what they are looking for, from you.

There is a main occurrence all over the world, and that is, many Ecommerce businesses get huge results from personalising their digital services, to cater to every individual customer. For example letting the customers have their own wish list or just the freedom of a varied search tool/criteria.

-          The demand for mobile phones is ever increasing, as there is many version, upgrades, and breakthroughs, in the tech world. With so much happening in mobile commerce, there is an open market for technology to create genius devices to help promote and view mobile ads, mobile searches, social mobile and more.

Many people back mobile, as they can stay social, be connected to TV, video and more. There is an increasing demand for built-in applications for mobile, so we can safely say that mobile is and will always be a great Ecommerce trend.

We KOL Limited, as a company, can help you to create these applications, help you to maintain them and market it on different mobile platforms. M-commerce, is highly popular and here to stay  as more people prefer to search for products and services from their mobile phones, so it is vital for businesses to be equipped with mobile based websites as standard.

-          Responsive and interactive design carried websites are highly in demand as the number of devices is increasing, so different aspects and resolutions are needed daily.

It  is quite important for all companies to give interactive design and user-friendly experiences to their customers. They should optimise their websites design to make it to different screen sizes, being a web design company we have a good background in this field of customisation.

We, KOL Limited, being a web design and development company, are able to undertake all of the Ecommerce solutions and trends, so let us help you follow these simple guidelines, if you wish to keep your website the main competitor in its field.

Choosing the correct Payment gateway for your E-commerce Website

When business owners plan to sell products online through an E-commerce website they do not necessarily look into the method in which they need to choose to collect the money made from complete purchases. Once the customer has added their item to the shopping cart, where do they go and what do they do next?

Amongst KOL Limited’s clients, PayPal is often the first choice, as it is for many new online businesses. This is due to the fact that, it is quick and inexpensive. The only fault with PayPal as a payment gateway however, is that it takes customers away from your website to a PayPal landing page to complete the checkout process. Therefore, it in process is not an onsite processing solution and is just a separate payment system.

PayPal tends to be the most popular gateway to be enforced for shopping carts as it is recognised and acknowledged worldwide. It also has the added beneficiary of being easy to use shopping cart buttons and instructions. Our clients tend to use PayPal, as it has no on-going fees. Even though, they take a percentage of the purchase price and a set fee PayPal tends to be significantly cheaper compared to most gateways. Remember cheaper does not necessarily mean it is the best option for you.

Payment gateways are designed to make the payment process as smooth and efficient as possible. They need to allow the customer to purchase goods with their bankcards securely on your website, as well as being faultless when depositing funds into the set-up business bank account. They can have a substantial impact on your overall cost and turnover, as well as affecting sales, as some customers take extra precautions when purchasing online, they may be put off by insignificant security measures.

There are many payment gateways, we have merely mentioned the most popular; however, it is important to understand and define the differences between the different options available and select the best option for you and your business.

A few more payment gateways, which our customers tend to integrate, are:

·         SagePay

·         Worldpay

·         Barclays EPDQ

·         HSBC

·         Google Checkout

Social SEO – A new definition of web marketing

Social SEO is a new and crucial concept in SEO these days to stay ahead in the business. The main ingredients of this type of SEO are social networking websites. The top search engines today are smart enough and give more weight on those SEO activities that are out of the box (must be white hat). A video or an Infographic that goes viral through various social platforms looks good in the eyes of search engine and will get extra benefits for sure.

Few ways to enhance your Social SEO:

  • Always include brand name in the posts you share

It will be beneficial to include your business name in the posts shared on social networking sites. It helps with online reputation management and also branded posts will help the search engines associate your name with your other keyword posts.

  • Always include links to your social media profiles on your website

This is to help search engines associate your profiles with your business. Use your keywords on your social media posts and this will help pages on your website to rank for those very keywords in the search results.

  • Choose right Social Media Platform

There are over 200 social media networks available on internet today. It is not required to have a business profile on each of them. Not every social media network is beneficial for your business or brand. Lots of traffic is pointless if the traffic does not convert. People or communities that might be interested in what your brand offers will be truly beneficial.

Google +

If you want to get ranked on Google, one of the most obvious things to do is to set up a business profile on Google +. Google rewards businesses that make the effort to stay active it is definitely a worthwhile investment.

Tweet Your Posts

Twitter offers multiple benefits. It helps in fast indexing of your posts or tweets and also there is no other way to get rapid indexing than tweeting your stuff soon after you publish.

E-commerce solutions are an elementary tool

With millions and trillions of online surfers shopping online and many small businesses branching out and opening e-stores, the more established Ecommerce websites like eBay and Amazon have to up their game to remain in the lead of the competition.

Across the world, there are several cases of businesses, which are running an e-Commerce only virtual shop for several years, but have not had much success in regards to sales and becoming ‘established’. In this competitive market, running an e-commerce business successfully is not as easy as you may think especially if you are solely marketing it on your own.

KOL Limited knows how much attention it requires to rank well and to, in a manner of speaking, have a chance against the big names in the specific industries. You need knowledge and most definitely unique traits such as design, layout, and logos to make any e-store powerful. We have helped direct traffic to our customers’ sites resulting in more hits and online conversions for them in several industries by creating the perfect SEO campaign for them as well as many more ecommerce solutions.

Our Ecommerce solutions have gained significant results for our clients, as we not only have the resources to build them a unique website, we also provide Search Engine Optimisation, which is an online marketing tool, which is used to get a website more recognition. The process helps to get your website ranked high on a search engine results page, with the help of specially promoted keywords, which highlight your businesses services or categories.

Any respectable SEO services and ecommerce solutions company will be able to adapt technical substance needed during the SEO campaign onto an existing website, but why not start anew with a bespoke website.

Ecommerce solutions are now the elementary tool for every type of businesses income now more than ever, as they are targeting the right people and being able to provide them with the right product, as they are using online marketing correctly. After all everyone looks online before they step outside to go to a shop, especially when searching something new as they can communicate with others on portals and read reviews all in the comfort of their own home.

Head over to our services page and see how you can earn from these types of activities and watch your business boom with the likes of the top competitors.

B2B e-commerce – A rising trend

Opening a business isn’t a big deal when there are so many other B2B solutions available at a few clicks. Advertising B2B solutions is very different than the usual B2C, because it requires reaching to right business at the right time. For this reason, websites are very vital to these businesses. That is one of the most important ways of reaching the customers.

With numerous web design companies in UK, opening up a new website is not as tough as it used to be earlier. These companies provide the complete solution to design and create a perfect website that can give your business the right kind of visibility. Websites are the face of the businesses. It is one of the important ways to gain exposure and to make a place in the market.

E-commerce is not just a demand while advertising to the end customer; it is very much a need in B2B businesses as well. Presenting your products and services to other businesses in a way that they can just pick and choose what they want and pay it online and finally get it delivered, makes life so very simple for the customers who are running their own businesses. Running a business already includes a lot of running around, if business owners got this kind of comfort, it would make it very easy for them to serve their customers better.

B2B e-commerce is indeed a rising trend in today’s market ready to be captured. At KOL Limited  you will find B2B system integration best in the industry which will be developed using most advanced technologies. If you are still confused or looking for a startup, call us now for a free personal advice on 020 3371 0101 or fill in  a call back request form.

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