Blog | Kol Limited - Part 19
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Google Authorship – New age lethal weapon

Today interest in Google Authorship is growing almost as fast as the increase of usage of internet for everyday stuff. It was first introduced in 2011, and allowed content writers or bloggers to integrate their Google + profile with their content across the web. This was introduced by Google with a mindset to associate the content created by a writer to his/her Google+ profile to avoid duplicity. Google understands that if in search results an article or a blog appears with the picture of the writer, users are more prone to click on such results. As it gives a feel of trust to users that the information it will get in the content will be genuine as Google trusts the authenticity of that content piece and showing some rich snippets in the results.

The scenario related to Google Authorship is expanded today as compared to the day it was first introduced. Today Google encourages webmasters to integrate the Google+ profiles of website owners with their websites with an aim to improve the bond of trust with a website. No matter the website is an Ecommerce portal, a brochure website, a Government website, or any other website; it is crucial to improve the trust in the eyes of Google for better performance in terms of search marketing. For doing so, Google Authorship is a new Lethal Weapon to stand out of the league. After all, the ultimate goal of Google is to showcase best possible genuine results to its users and for doing this it is important for webmasters to create some positive authority in front of Google to fetch trust of end users.

Below are some benefits that a website can have by implementing the Google Authorship :-

·         Click through rate is increased greatly as users will be able to see the Google+ profile of the website owner with the profile image as a rich snippet.

·         A bond of trust is developed for your website in the eyes of Google as your Google+ profile is directly linked with your website.

·         Reduces the chances of plagiarism as the content or stuff visible on the website will be solely related to the website owner.

·         Authorship is like a digital signature where a website owner claims that the content or products on my website are original as I have my Google profile associated with my website.

·         The chances of ranking high in search results increases greatly if a website is associated with a Google profile. Google will rank the website with authority high on SERP if a website is associated with the genuine profile.

·         Indexing frequency of the website pages also improves if a valid profile is associated with the website.

So, as a concluding part, we would like to add that things changes, situation changes, technology changes every day; the one who adopt the change wins the game. It is crucial to adopt the latest and advanced technologies to stay ahead.

If you’re not utilizing Google authorship, you’re missing out. Contact KOL Limited if you are still unsure about the benefits and implementation of Google Authorship.

Promote your Business/website in the right way

There are many ways and reasons why people are likely to be looking at your website and the products and services you offer. They may have heard about you personally, been recommended by a friend/relative, or have seen your work/stock featured in a publication or post, the list is endless. However the potential client has heard about you it’s important to ensure that you make them feel comfortable about handing over their hard earned cash for your goods.

The main platforms you have in which you can gain their trust is the social network sites. On the social media route, you can display a review or the number of likes the product has received (in this instance Facebook) and it will most definitely strengthen the chance of a conversion. Setting up a suitable SEO campaign tailored to specific networks is the most beneficial way of reaching out to the customers and maintaining regular communications, keeping them updated with new products ect.

Displaying the correct images/products determines the amount of interest once a customer reaches the website. For you to pick and choose products for your e-commerce site, you ideally are building trust with your shoppers, in the sense of the quality you provide and what they should expect when they look at purchasing one of your items or a service. You need the perfect website which allows you to have that freedom to showcase your brand.

You need to focus on making your brand unique and irreplaceable, so that customers  shop with you rather than any of your competitors, and so that they know the best quality and prices is with you and do not stray for any alternative options. Making the website user friendly, optimised and responsive on all devices is possibly the most important first step to helping you achieve this.

No matter what you are selling, new, old, expensive, on offer, it is imperative that you update your home page and keep it fresh on a regular basis. You can maintain the same design, but reword, extend or highlight the new arrivals/elements in bright and bold creative banners. You can even try repositioning merchandise or targeting special customers in categories, for example, gifts for her/him. If you need to mark merchandise down or offer an outrageous bargain to clear it and bring customers in, then do it without any delay. Even a small sale will lead to that much need brand awareness.

Plans & promotions in time for Christmas- Get your website up to scratch

Make the most of these festive seasons by creating your store or website with us without any further delay.

Last year alone, Experian Marketing’s survey of retailers found that emails featuring seasonal gift guides generated a 48 percent higher transaction rate when compared with other promotional mailings.

Every company must have a strategic sales plan around Christmas time. You must have at least a plan in place for specially promoted items like the ones you may send in a news letter/gift guide incase them items may run out.

Our plan is to help you create and add the Newsletter functionality onto your website, or if you do not have a website or online store, then we can create that for you in time for Christmas!

Inventory could run out quickly depending on the offer – possibly even before customers in other time zones open their email. Not having items in stock can also be an opportunity to acquire and engage customers. Depending on the offer, retailers may want to stagger of shortlist emails so they can deal with the demand.

Gift guides become that much more authentic by using user-generated content to feature specific items. For example, retailers can tap constantly updated information such as ‘most wished-for’, ‘top-rated’, ‘best-sellers’. The key is to push the promotion and make this information visible and easily accessible on the home page, throughout the site, and on all your social media channels. Retailers may also want to market this user-generated content in-store to encourage customers to participate via ratings and reviews.

Great use of imagery will not only help tell your product and brand story, it can reinforce to customers why your product is the gift to give.

You don’t need to even get a whole team to support your bespoke website you just need the right development company.

Add the gift card functionality to your website- Here’s why!

How about a last minute added functionality to your website to increase your sales this festive period?

We’re talking Gift cards.

Online gift cards are most definitely one of the most effective ways to increase sales around Christmas time. They acquire and secure the new customers, from the current customers, as well as retaining and encouraging return visits.

Adding the gift card tool to your website attracts the 81% of Americans that studies and data, suggests will purchase at least one gift card as a present for their family or friends. So not only are you opening up the option for your items and products to be a present across the USA but redeemable worldwide at the click of a button.

There is no need to revamp your whole site (of course, if you wanted to we can help) we can simply build and add the functionality which allows the visitors on your site to create a gift card of any set amount and they can then use it to your set guidelines.

The gift card is the most ideal Christmas present for the simple fact that you have given the recipient the freedom and choice to purchase whatever they like from the chosen website. This is good for both etailers and customers. It is the ideal solution for etailers as it will result in less exchanges for presents which customers actually want, and of course the customers freedom to chose their ideal product is essential.

In the mind of a shopper- If you receive a gift card with a set limit on, say for instance £30, you’re more likely to spend up to 40 % more than the cards limit (fact according to shopatron, an ecommerce platform). If they see numerous items which they wish to purchase on your site they may make repeat purchases on separate occasions.

Customers may also return the favour of their findings (your websites products) and give the present of a gift card which will of course create the ever growing awareness and popularity of your site.

For a win win situation, invest in the gift card functionality!

Always consider existing customers before chasing new ones

Keeping your existing customers happy is one of the key elements to your company’s growth. You need to ensure you are providing the customer with a user-friendly website, easy and quick returns policy, and an understanding of the company’s processes and work will ensure that your customers stay happy.

The most common explanation for returns and negative feedback arises when customers’ expectations are not met. A loss of expectation can be developed from merely a poor description of a product, or the allotted wait time as they did not read the shipping process, thoroughly or it was unclear, resorting in, you not meeting their expectations.

Clear and informative product descriptions are most definitely necessary. This portrays the product, and in fact sways judgement, but also, it lets customers build their expectations and helps them to understand what exactly they are ordering. They should always include specific product information such as dimensions, weights, colours, and finish and should include clear images as well as a close ‘zoomed in’ image.

A main error/fault that online retailers commonly make is in the informative page of their websites. A page that best relates is the shipping process page. Customers do not understand most shipping processes, and so you must educate them by providing a clearly detailed shipping section explaining the rates and policies so customers fully apprehend what it takes to ship their order. This knowledge usually determines a sale if an item is needed quite quickly.

Social media is a great way to keep current customers interested but remember it is also a way of promoting to new customers too. You can publicise your new products and gain new customers through positive feedback of existing ones, leading in growth.

Having a user-friendly website, communicating and updating your customers, and setting expectations, will allow for fewer returns, and an improved and continuous user experience.

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