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Add the gift card functionality to your website- Here’s why!

How about a last minute added functionality to your website to increase your sales this festive period?

We’re talking Gift cards.

Online gift cards are most definitely one of the most effective ways to increase sales around Christmas time. They acquire and secure the new customers, from the current customers, as well as retaining and encouraging return visits.

Adding the gift card tool to your website attracts the 81% of Americans that studies and data, suggests will purchase at least one gift card as a present for their family or friends. So not only are you opening up the option for your items and products to be a present across the USA but redeemable worldwide at the click of a button.

There is no need to revamp your whole site (of course, if you wanted to we can help) we can simply build and add the functionality which allows the visitors on your site to create a gift card of any set amount and they can then use it to your set guidelines.

The gift card is the most ideal Christmas present for the simple fact that you have given the recipient the freedom and choice to purchase whatever they like from the chosen website. This is good for both etailers and customers. It is the ideal solution for etailers as it will result in less exchanges for presents which customers actually want, and of course the customers freedom to chose their ideal product is essential.

In the mind of a shopper- If you receive a gift card with a set limit on, say for instance £30, you’re more likely to spend up to 40 % more than the cards limit (fact according to shopatron, an ecommerce platform). If they see numerous items which they wish to purchase on your site they may make repeat purchases on separate occasions.

Customers may also return the favour of their findings (your websites products) and give the present of a gift card which will of course create the ever growing awareness and popularity of your site.

For a win win situation, invest in the gift card functionality!

Always consider existing customers before chasing new ones

Keeping your existing customers happy is one of the key elements to your company’s growth. You need to ensure you are providing the customer with a user-friendly website, easy and quick returns policy, and an understanding of the company’s processes and work will ensure that your customers stay happy.

The most common explanation for returns and negative feedback arises when customers’ expectations are not met. A loss of expectation can be developed from merely a poor description of a product, or the allotted wait time as they did not read the shipping process, thoroughly or it was unclear, resorting in, you not meeting their expectations.

Clear and informative product descriptions are most definitely necessary. This portrays the product, and in fact sways judgement, but also, it lets customers build their expectations and helps them to understand what exactly they are ordering. They should always include specific product information such as dimensions, weights, colours, and finish and should include clear images as well as a close ‘zoomed in’ image.

A main error/fault that online retailers commonly make is in the informative page of their websites. A page that best relates is the shipping process page. Customers do not understand most shipping processes, and so you must educate them by providing a clearly detailed shipping section explaining the rates and policies so customers fully apprehend what it takes to ship their order. This knowledge usually determines a sale if an item is needed quite quickly.

Social media is a great way to keep current customers interested but remember it is also a way of promoting to new customers too. You can publicise your new products and gain new customers through positive feedback of existing ones, leading in growth.

Having a user-friendly website, communicating and updating your customers, and setting expectations, will allow for fewer returns, and an improved and continuous user experience.

Online Marketing is the future of New and Small businesses

Online marketing is the solution for all new, big, and small companies, especially now that everyone is turning to and relating solely on Ecommerce. With the ever-increasing number of new internet users, companies in the same field as each other are working their upmost to promote their businesses to attract the main searches made by the average internet user.

Everyone in their industry is promoting strenuously to reach out to the new potential customers/clients. The need to go beyond traditional marketing is at an all-time high as cost-reducing tactics come into play. Social media reaches out to the internet fan base worldwide, so is one of the main factors of online marketing. Having that online presence is necessary for companies in this present-day, as it is needed to reach out and capture maximum customers.

It is fascinating how you can run your worldwide business from home through online marketing, and it being such a low cost operation when using the right tools with the right companies.

Search engine optimization is the most popular concept, which inlays with social media. It is all about maximising the clientele and the promotion of the business. We of course offer these services that are helping smaller companies make a stand in search results pages against the larger businesses.

There are various tools involved when it comes to the process of online marketing for businesses. Social media optimisation is a great way to keep in contact with customers on a more personal level whilst keeping them updated with new products and services you may have, because let’s face it, everyone is on at least one of the social networks.

The Social network sites such as Facebook, Twitter, Pinterest, play active roles in any online marketing campaign. Background context like Press releases and emails evolved leads and potential clients, as they are sent to prospects in an attempt to convert them to go online to your website and make a purchase. Online directories and listings help in registering business information and a small percent are directed to your websites through these channels.

Mobile marketing has rapidly become the top player. With the amount of mobile phones, smartphones, making it easy to access the World Wide Web, smart companies are targeting mobile marketing campaigns to increase sales.

KOL Limited provide online marketing services, such as Search Engine Optimisation campaigns that include basic social media, as well as creating that all important nest if you like which is your tailored Ecommerce website.

A brief overview of the key trends to follow for 2013

There are many new trends, which been introduced daily in the Ecommerce industry by different companies, businesses, media etc. Everyone follows the new and unique trends to compete and raise the barrier for their opposition. They want their businesses to remain on the top and the best in its league, so continuously strive to outsmart their rivals by using the latest and greatest trends.

When it comes to the latest and fresh digital marketing trends, various compulsory ones need to be followed and maintained. Of course following all the newest trends that will arise is not easy especially if you want to do it correctly, it needs dedication.

We have listed some of the most important Ecommerce and digital marketing trends that you need to know and use to help make your business that little bit more successful.

-          One of the most imperative trends of 2013 is the importance of social media. It will surely increase furthermore as many Ecommerce businesses worldwide have noticed the huge impact it has on businesses.

To get maximum out of social media, every online business associate must interact with their customers through all their social media channels, building a strong and professional profile on sites such as Twitter, Facebook and LinkedIn, (the main few) so that their customers can familiarise themselves with the company.

-          Personalisation plays a huge part in the trends this year, as Ecommerce businesses ideally prefer tailored, bespoke digital services.

You must make things easier and more enjoyable for your customers when the visit your site, so that they can easily find and purchase what they are looking for, from you.

There is a main occurrence all over the world, and that is, many Ecommerce businesses get huge results from personalising their digital services, to cater to every individual customer. For example letting the customers have their own wish list or just the freedom of a varied search tool/criteria.

-          The demand for mobile phones is ever increasing, as there is many version, upgrades, and breakthroughs, in the tech world. With so much happening in mobile commerce, there is an open market for technology to create genius devices to help promote and view mobile ads, mobile searches, social mobile and more.

Many people back mobile, as they can stay social, be connected to TV, video and more. There is an increasing demand for built-in applications for mobile, so we can safely say that mobile is and will always be a great Ecommerce trend.

We KOL Limited, as a company, can help you to create these applications, help you to maintain them and market it on different mobile platforms. M-commerce, is highly popular and here to stay  as more people prefer to search for products and services from their mobile phones, so it is vital for businesses to be equipped with mobile based websites as standard.

-          Responsive and interactive design carried websites are highly in demand as the number of devices is increasing, so different aspects and resolutions are needed daily.

It  is quite important for all companies to give interactive design and user-friendly experiences to their customers. They should optimise their websites design to make it to different screen sizes, being a web design company we have a good background in this field of customisation.

We, KOL Limited, being a web design and development company, are able to undertake all of the Ecommerce solutions and trends, so let us help you follow these simple guidelines, if you wish to keep your website the main competitor in its field.

Choosing the correct Payment gateway for your E-commerce Website

When business owners plan to sell products online through an E-commerce website they do not necessarily look into the method in which they need to choose to collect the money made from complete purchases. Once the customer has added their item to the shopping cart, where do they go and what do they do next?

Amongst KOL Limited’s clients, PayPal is often the first choice, as it is for many new online businesses. This is due to the fact that, it is quick and inexpensive. The only fault with PayPal as a payment gateway however, is that it takes customers away from your website to a PayPal landing page to complete the checkout process. Therefore, it in process is not an onsite processing solution and is just a separate payment system.

PayPal tends to be the most popular gateway to be enforced for shopping carts as it is recognised and acknowledged worldwide. It also has the added beneficiary of being easy to use shopping cart buttons and instructions. Our clients tend to use PayPal, as it has no on-going fees. Even though, they take a percentage of the purchase price and a set fee PayPal tends to be significantly cheaper compared to most gateways. Remember cheaper does not necessarily mean it is the best option for you.

Payment gateways are designed to make the payment process as smooth and efficient as possible. They need to allow the customer to purchase goods with their bankcards securely on your website, as well as being faultless when depositing funds into the set-up business bank account. They can have a substantial impact on your overall cost and turnover, as well as affecting sales, as some customers take extra precautions when purchasing online, they may be put off by insignificant security measures.

There are many payment gateways, we have merely mentioned the most popular; however, it is important to understand and define the differences between the different options available and select the best option for you and your business.

A few more payment gateways, which our customers tend to integrate, are:

·         SagePay

·         Worldpay

·         Barclays EPDQ

·         HSBC

·         Google Checkout

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