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Effective Content Curation Tips

Recently I was travelling to L.A and came across this gentleman. We had coffee together and then just out of curiosity I enquired about his profession. “Hey what do you do for living?” He raised his grey brows and replied in a hush hush voice. I was just able to make out something similar to content curator.Read More

Your Harpoon to hunt down Penguin!

It’s been three  months( the last penguin update was released on 4th October 2013)  since the arrival of penguins and we still get cold feet thinking about what would be the next assault of these Google animals. Often you hear the scream of people panting for their sites going down.Read More

Twitter post ideas: #Top Tactics that can drive overwhelming traffic

Mr.James Hello Saint. The New Year is on the door step. But I am still worried that how I can get more out of my social media presence.

Saint – Hey James, what happened, still worried about your likes and tweets.

Mr. James – No, I am bit nostalgic and often think that the old times were much better, now I spend more time on social media than I sleep but still does not get anything out of it.

Not only James but every day we get 100’s of queries from our clients and 1000s of people wonder what they can get out of twitter in all true sense.

Let’s answer these queries before we gift you our tactics to help you get more out of Twitter.

Are you ready to tweet? Do you have a twitter account or you are still thinking about it?

What makes your twitter followers engaged? Stream of tweets or stream of resources?

What your posts/tweets are all about? Are they informative or just promotional?

These above mentioned questions are necessary to be answered while working through this post.

Before you even plan to fly with Twitter it’s essential that you have your launch pad ready on twitter. So get up and register on Twitter right now. One of the subtle issues while creating any social media account is that often new players miss out to complete their profile correctly.

Twitter has three very important areas which many of us neglect completely. And these are:

1. Your Name and Bio Remember that your name or your business name is how people are going to associate with you. Your customers will identify you with your name. It is also very important that the user name you are going to use on twitter is similar to the ones you use on other social media accounts.

Bio - Just remember one thing that you have just 160 characters to make an impression or break it. So the best way is to keep things simple and try to summaries everything about you within 160 characters.

2. You’re Location– Let’s assume that you have a big client set but you haven’t updated your address, imagine how you can expect them to find you or reach your business without any proper address.

3. Profile and header image- You have two options for pics/images. Try to update them both in order to give a professional look to your profile.

Once you are done with the above then it’s time for you to tweet. Here are some tweet ideas you can use to gain traffic:

1. Recommend something useful

Have you found any informative video, workshop or magazine? Post a link to that guide and share your views about it.

2. Post link to interesting content

Make your followers engaged by posting a link to the blog post of yours that contains exclusive information about your services or products.

3. Post reviews

Have you attended any seminar? Or bought any new techno gadget? Write a short review about it. You can also write a full review on your blog and share its link.

4. Be humorous

As we discussed in our last post, being funny can be an effective medium of engaging viewers. Tweet about something funny. It can be a quote, meme or short story.

5. Pay attention to followers

Reply them when necessary. Interact with your followers in a positive way.

It is crystal clear that without a database of active followers all the marketing tactics are just sheer waste of time. So it’s time to increase your follower database and visitor count, follow the above mentioned golden tactics and build brand awareness.  Before we wrap up here are few things which you should keep in mind every time you are on twitter.

Do not panic  Do not try to follow too many people in one go. You may end up getting your account suspended.

User Behavior  Technically twitter does not only use your followers data base  to determine the nature of your account but it also focuses a lot on people you follow. So before you start following people or being followed make a clear roadmap to what are you going to expect from your twitter account at the end of the day.

10 Pro Tips: Your Ecommerce Website’s Christmas Checklist Delivered!

Just in case you are still busy with your office and you didn’t know – the big day is fast approaching! It’s Christmas. What about the preparations? Have you done shopping or still selecting your favorites from Amazon, eBay or any of your other favorite website? Talking about ecommerce sites that are often visited for shopping, what if you also own one of the online stores? How about, this Christmas when Santa arrives to your place and gift you a precious checklist to cope up with your rivals in the next year.

Well not sure about Santa but yes we are here to gift you with a treasured checklist for your ecommerce business. So enjoy it.   These pro tips which we are sharing will not only help you in promoting your business but also make you a leader of this Christmas shopping marathon. So let’s read them out and make your ecommerce business prepared for holiday season:

1. Be Razor sharp with the placement of your most popular products on the site. Make sure the products which fetched you   maximum bucks last holiday  are prominently placed on the page

Use Google analytics to analyze which products performed well in the last season. It’s always good to compliment your analytic data with other tools like crazy egg. The heat maps generated by this tool give you a good insight into your user behavior. Another powerful tool for understanding the user behavior is clicktale.  If you are running an ad words campaign it’s always good to integrate ad words with analytics and perform an in-depth analysis for the keywords performing well related to the products.

2. Make sure your checkout procedures are working fine and are easy to use

One of the worst scenarios with many new e commerce sites is their alienated checkout process. You have an awesome product. Good pricing and you have done an aggressive marketing research for it but even then you do not have any transactions. Frustrated right?  How about you set up a funnel in analytic from the product page till the checkout page and see where does the fault lies.

You will realize that you have to change your checkout process. Take time to check whether your shopping cart and check out procedures are working well with all commonly used browsers. Nothing can be worst then losing a consumer because of time-consuming checkout procedure.

3. Craft your product description and data more appealing

Description of the products should be positive and accurate. The products should look more attractive.

4. Let your website flirt with your customers with creative graphic designs for Christmas

Spread the spirit of Christmas by adding some graphical effects to your website. This will make your portal more attractive. It should be done in advance. Better start early may be from mid of November. In order to sure that the Christmas theme is attracting users you can set up an experiment in Google Analytic.

How about if you give a try to multi variate or A/B testing? Just make sure that you have at least a month of time for conducting it as it’s always good to set up this experiment and wait for 2 weeks before you jump on any conclusion.

5. Make hilarious and crispy holiday offers on your social media channels 

Are you offering special discounts and packages on Christmas? Do write about them on your social media channels.

6. Make product navigation more easy to festive shoppers

Organize your products according to specific categories like, “gift for kids”, “gifts for her”, “gifts for him”. Product management is very crucial to get more conversions.

7. Your landing pages should be effective and properly optimized 

It is good that you are running marketing campaign for specific product categories but make sure all the landing pages are optimized well because at the end an effective and easily accessible page has the ability to turn a visitor into consumer. In order to increase the effectiveness of your landing pages go for a content drill down in analytics. If you are an analytic pro how about giving a shot to InPage Analytic. Trust us it really helps in making your landing pages a better place for your customer.

8. Tease your competitors with unique offers

And that “unique” can be a gift wrapping service or any other special inexpensive gift you are offering on a purchase of certain items. Go for a range of options to order from your store. Options like order by phone or by fax at times will defeat your competitors in their game.

9Market your business with custom printed gift packages

Your company logo, contact detail and a short massage should be printed on the gift boxes you are using for shipping the goods. Put a thank you card inside every box.

10.  Feature your shipping information and return policies clearly on product page

Shipping and return policies are the things most of the consumers searching for. By adding them on product page you’ll be able to answer so many questions of your buyers.

Everyone loves surprises and greeting so don’t forget to email holiday greeting cards to your buyers or you can simply SMS them. This will add glimpse of joy and make a positive image of your business in the mind of consumers.

Go for an email campaign. You can easily get the data for your potential clients. Use this data to make most out of your market. Merry Christmas.

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