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Mesmerize your customers and increase your bucks with Eye-capturing Ecommerce Portal

Have you ever wondered what’s an e-commerce bizarre is all about? How it can get you more bucks from Uncle Sam?  Is it affordable to set up an online store? Perplexed! These are the nightmares which give sleepless nights to most of the business owners planning to enter the game of e-commerce.

Let’s start our discussions with a lucid definition of ecommerce, from Wikipedia,

Electronic commerce, commonly known as e-commerce or ecommerce, is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks.”

An ecommerce website is a platform where any product or service can be bought or sold to a large set of audience. It’s like a single roof under which buyers and sellers interact with each other. Most of the people these days prefer shopping online because of its wider reach and accessibility. With the help of an e-store you can easily outreach a good number of customers. Setting up an online store or e-shop requires an expert assistance. As these experts and ecommerce website developers have hands on expertise on the latest tools and techniques required to build an effective ecommerce portal. An experienced web developer can create an ecommerce website just the way you want; you can choose appropriate color schemes and functionalities you need.

You should never get confused between an ecommerce website and an ordinary website. An ordinary website provides you information about the specific products or services without any way for transaction whereas an ecommerce website offers you the same and more than that. It is just like a virtual market that serves the purpose of buying and selling of the goods. All the big brands have already set up their online stores and are targeting a very good number of buyers.

The irony with e-commerce market is that not every online store becomes a success because setting up an online store is just the tip of the ice berg. The success of your online store depends on many more things such as design of your website, internet marketing campaign, niche you are targeting, speed and accessibility of your e-shop and so on. I am not saying that it is hard to get success with your online store or you have to learn new tactics to make your online store a success. You can just consult an experienced internet marketing service provider like KOL Limited to increase the online appearance of your business.

KOL Limited is a trustworthy name when it comes to superior quality ecommerce website development and SEO solutions. The experts at KOL Limited are well versed with latest techniques and tactics which can help your business to get good amount of visitors. More number of visitors means more number of hits and this hit counter leads your towards more number of online conversions.

Ecommerce has become a necessary tool for every kind of business. So, start thinking out of the box, explore new opportunities, increase your customer database, and contact KOL Limited to attain new heights for your business.

Google Authorship – New age lethal weapon

Today interest in Google Authorship is growing almost as fast as the increase of usage of internet for everyday stuff. It was first introduced in 2011, and allowed content writers or bloggers to integrate their Google + profile with their content across the web. This was introduced by Google with a mindset to associate the content created by a writer to his/her Google+ profile to avoid duplicity. Google understands that if in search results an article or a blog appears with the picture of the writer, users are more prone to click on such results. As it gives a feel of trust to users that the information it will get in the content will be genuine as Google trusts the authenticity of that content piece and showing some rich snippets in the results.

The scenario related to Google Authorship is expanded today as compared to the day it was first introduced. Today Google encourages webmasters to integrate the Google+ profiles of website owners with their websites with an aim to improve the bond of trust with a website. No matter the website is an Ecommerce portal, a brochure website, a Government website, or any other website; it is crucial to improve the trust in the eyes of Google for better performance in terms of search marketing. For doing so, Google Authorship is a new Lethal Weapon to stand out of the league. After all, the ultimate goal of Google is to showcase best possible genuine results to its users and for doing this it is important for webmasters to create some positive authority in front of Google to fetch trust of end users.

Below are some benefits that a website can have by implementing the Google Authorship :-

·         Click through rate is increased greatly as users will be able to see the Google+ profile of the website owner with the profile image as a rich snippet.

·         A bond of trust is developed for your website in the eyes of Google as your Google+ profile is directly linked with your website.

·         Reduces the chances of plagiarism as the content or stuff visible on the website will be solely related to the website owner.

·         Authorship is like a digital signature where a website owner claims that the content or products on my website are original as I have my Google profile associated with my website.

·         The chances of ranking high in search results increases greatly if a website is associated with a Google profile. Google will rank the website with authority high on SERP if a website is associated with the genuine profile.

·         Indexing frequency of the website pages also improves if a valid profile is associated with the website.

So, as a concluding part, we would like to add that things changes, situation changes, technology changes every day; the one who adopt the change wins the game. It is crucial to adopt the latest and advanced technologies to stay ahead.

If you’re not utilizing Google authorship, you’re missing out. Contact KOL Limited if you are still unsure about the benefits and implementation of Google Authorship.

Promote your Business/website in the right way

There are many ways and reasons why people are likely to be looking at your website and the products and services you offer. They may have heard about you personally, been recommended by a friend/relative, or have seen your work/stock featured in a publication or post, the list is endless. However the potential client has heard about you it’s important to ensure that you make them feel comfortable about handing over their hard earned cash for your goods.

The main platforms you have in which you can gain their trust is the social network sites. On the social media route, you can display a review or the number of likes the product has received (in this instance Facebook) and it will most definitely strengthen the chance of a conversion. Setting up a suitable SEO campaign tailored to specific networks is the most beneficial way of reaching out to the customers and maintaining regular communications, keeping them updated with new products ect.

Displaying the correct images/products determines the amount of interest once a customer reaches the website. For you to pick and choose products for your e-commerce site, you ideally are building trust with your shoppers, in the sense of the quality you provide and what they should expect when they look at purchasing one of your items or a service. You need the perfect website which allows you to have that freedom to showcase your brand.

You need to focus on making your brand unique and irreplaceable, so that customers  shop with you rather than any of your competitors, and so that they know the best quality and prices is with you and do not stray for any alternative options. Making the website user friendly, optimised and responsive on all devices is possibly the most important first step to helping you achieve this.

No matter what you are selling, new, old, expensive, on offer, it is imperative that you update your home page and keep it fresh on a regular basis. You can maintain the same design, but reword, extend or highlight the new arrivals/elements in bright and bold creative banners. You can even try repositioning merchandise or targeting special customers in categories, for example, gifts for her/him. If you need to mark merchandise down or offer an outrageous bargain to clear it and bring customers in, then do it without any delay. Even a small sale will lead to that much need brand awareness.

Plans & promotions in time for Christmas- Get your website up to scratch

Make the most of these festive seasons by creating your store or website with us without any further delay.

Last year alone, Experian Marketing’s survey of retailers found that emails featuring seasonal gift guides generated a 48 percent higher transaction rate when compared with other promotional mailings.

Every company must have a strategic sales plan around Christmas time. You must have at least a plan in place for specially promoted items like the ones you may send in a news letter/gift guide incase them items may run out.

Our plan is to help you create and add the Newsletter functionality onto your website, or if you do not have a website or online store, then we can create that for you in time for Christmas!

Inventory could run out quickly depending on the offer – possibly even before customers in other time zones open their email. Not having items in stock can also be an opportunity to acquire and engage customers. Depending on the offer, retailers may want to stagger of shortlist emails so they can deal with the demand.

Gift guides become that much more authentic by using user-generated content to feature specific items. For example, retailers can tap constantly updated information such as ‘most wished-for’, ‘top-rated’, ‘best-sellers’. The key is to push the promotion and make this information visible and easily accessible on the home page, throughout the site, and on all your social media channels. Retailers may also want to market this user-generated content in-store to encourage customers to participate via ratings and reviews.

Great use of imagery will not only help tell your product and brand story, it can reinforce to customers why your product is the gift to give.

You don’t need to even get a whole team to support your bespoke website you just need the right development company.

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