With festive seasons fast approaching, it’s time for shopping. Something for everyone, that’s the motto when we start shopping. And it’s not just Halloween; in fact this is that time of the year when literally celebrations are all around the globe. And billions are spent on shopping only.
It’s a known fact that mobile browsing/shopping is here to stay. Advances in technology, introduction of faster LTE/4G networks, bigger devices and the convenience of online shopping have resulted in increased sales through mobile ecommerce platforms. According to statistics, 4 out of every 5 smart phone owners use their device to do shopping and order services. Also if an ecommerce store has a mobile version, it is 51% more likely to generate business than web stores available in the traditional version.
We all strive to perform better on our balance sheets when it comes to measuring the success of your business. But often we find people, young entrepreneurs and local business owners struggling to survive in the market. One of the major reasons for the failure of the business is the mismanagement of the resources.
With an overwhelming growth in Digital marketing and eCommerce industry, the genetics of merchandising and transactions have changed forever.
Gone are the days when you needed to carry cash when going for a shopping or dining at a restaurant. Now most of the daily transactions are done through internet or through the bank cards.
In a recent survey carried out in United States and United Kingdom it was found out that the total spent on digital marketing has increased by 10% in 2014. 98% of the marketers are either continuing with their current investment in digital marketing or are planning to expand their digital marketing investment. These data point to an important fact that the meaning of marketing is changing every day with more and more people switching to the electronic mediums than the traditional ones.
Often when we talk about digital marketing we wonder what should be our approach in digital marketing.