Ecommerce has been steadily evolving over the past few years and has become a preferred way of retailing. The very existence of ecommerce has been helping several small and large businesses globally to take advantages of an endless market and possibilities. While new standards, applications and ideas are being rolled out, it is advisable for online retailers to adopt the new trends and strengthen their presence and services.
Gone are the days when a keyword rich content was supposed to get your business to the top of the SERPs and bring you the required traffic. Today, content marketers are looking for original piece of content that presents unique information for end users. You can no more earn clicks through the Google authorship snippets.
Blogging is a very powerful tool if utilized properly. Every year lots of brands start their blog in order to improve their branding and increase their customer base. However not every blog makes mark it’s presence. This is one of the main reasons that when it comes to quality content-writing and marketing we still have very few blogs which we tend to read on regular basis.
New Year comes with new ambitions, new goals and new strategies. Your strategy will help you to decide how you are going to invest your bucks on different channels and campaigns in order to leverage your returns and increase your profit through out this year. When we talk about formulating the strategy, one should always remember that fundamentals of marketing are still the same, the only thing which is required, is to apply them according to the changing dimensions of the current demands.
2014 was a year of Ice Bucket Challenge, FIFA world cup, Ebola, breaking the internet incidents and some sad demises. These hash tags were also quite popular on the twitter and other social media platforms.